WHAT WE BELIEVE

We have seen PR change – diversifying into search marketing, influencer relations, native advertising and so on. It’s an exciting time for the industry.

We’ve also seen it stay the same – the PRCA census shows 76% of PR output is concerned with media relations and social media. We should never lose sight of, or pride in what makes PR different to other marketing disciplines.

PR will always be about cutting to the essence of a story and getting it in front of the right person. Today they might be a blogger or opinion leader just as much as much a journalist, what counts is knowing who they are and what makes that person take notice.

These are high value skills and we are passionate about making it much easier for clients who recognise that value to find freelancers with the right blend of skills who are professional and proud of what they do.

FOUR VALUES THAT ARE ESSENTIAL TO US